Bjorg: from Lyon roots to everyday organic

Born near Lyon in 1988, Bjorg has made organic produce the guiding principle of its range. From plant-based drinks to muesli, its journey highlights a range designed for breakfast and everyday cooking.

A project born near Lyon

The story of Bjorg begins in 1988, in Saint-Genis-Laval, near Lyon. Behind this French brand, a nutritionist has a practical project: to give organic food a place in French supermarkets, where everyday shopping is done.

This ambition explains the diversity of its range, which runs from breakfast cereals to cooking ingredients. To understand the brand, it is necessary to distinguish its French roots from the place of manufacture of each product: the muesli presented here is made in Germany.

Organic as a guiding principle

Bjorg makesorganic farming the foundation of its range. On its muesli, this commitment is reflected in ingredients that are all organic and in the presence of the AB and European organic logos on the packaging. These markers relate to the agricultural production method; they do not indicate the country of manufacture.

The brand has also removedpalm oil from all its products since 2019. This formulation choice and the use of organic produce are two separate commitments, useful to know when reading its range beyond the recipe names alone.

A range open to plant-based products

As 1992, Bjorg is developing its range of plant-based drinks with a soy drink. Almond, oats, rice and coconut then broaden this world. These different bases make it possible to vary flavours and combinations, particularly with cereals at breakfast.

The breakfast range includes mueslis, oat flakes and porridges. The place given to whole cereals and flours is another common thread in its recipes. When choosing, the format also matters: a mix of cereals, fruit and seeds is not prepared in the same way as porridge, which is generally sought for a more bound texture.

Muesli, a concrete example

The product Bjorg – Added-sugar-free muesli – Raisins, fig, apricot – 375 g illustrates this combination work. Its recipe blends whole oats, wheat and spelt, maize, raisins, figs, dates and apricots, to which sunflower, linseed and pumpkin seeds are added. The no added sugars statement describes the formulation: it does not mean the absence of sugars, since the ingredients naturally contain them. The mix contains gluten cereals.

With yoghurt or a plant-based drink, it can be enjoyed straight away to keep more bite, or after a short while to let the flakes soak through. Bjorg also suggests incorporating it into a crumble, a way of using it outside breakfast. After opening, the packet should be sealed properly and stored away from moisture.